"Movember (the month formerly known as November) is a charity event held during November each year.
At the start of Movember guys register with a clean shaven face. The Movember participants known as Mo Bros then have the remainder of the month to grow and groom their moustache and along the way raise as much money and awareness about male health issues as possible.
Movember culminates at the end of the month at the Gala Partés. These glamorous and groomed events will see Tom Selleck and Ian Botham look-a-likes battle it out on the catwalk for their chance to take home the prestigious Man of Movember title.
While growing a Mo is left to the guys, Mo Sistas (ladies who support their guys or just love Mo's!) form an important part of Movember by recruiting Mo Bros, helping to raise funds and attending the highly anticipated Gala Partés.
But it' s not all fun and games, so why the extreme behavior?
Which ever way we look at it, men are far less healthy than women. The average life expectancy for men is five years less than for women.
Men lack awareness about the very real health issues they face. There is an attitude that they have to be tough - "a real man" - and are reluctant to see a doctor about an illness or go for regular medical checks.
The aim of Movember is to change this attitude, make men's health fun by putting the Mo back on the face of English men and in the process raise some serious funds for key male health issues.
Every year about 35,000 men in the U.K. are diagnosed with prostate cancer and about 10,000 men die from of the disease. A British man has a 1 in 11 lifetime risk of developing prostate cancer . It is now the most common cancer diagnosed in men in the U.K. with at least one man dying every hour from the disease."